Why You Should Care What You Wear

Here's How Your Clothes Affect Your Health and the Environment

Clothing Choices Are Now Vast and Unlimited

Fashion is a fast-changing industry, with manufacturers now going head to head against each other, as they ultimately compete for fame and profit.

Before, there were only two seasons of fashion: warm- and cold-weather clothing. Then it became four: winter, spring, summer and fall.

Today, there are 52 “fashion seasons” held each year – this means that new styles and trends are being launched weekly.

People around the world now collectively buy more than 80 billion items of clothing per year. In the U.S., people are currently purchasing 500 percent more clothes than they did in the 1980s!

Most of these clothes are increasingly seen as “disposable:” many are thrown out after being worn once. Some are never even worn at all!

So with the advent of cheaper clothes and a wider range of fashion choices, consumers should be celebrating – right?



The Clothes You Wear Can Have a Serious Impact on the Environment – and Your Health

When we think of “pollution,” most would imagine coal power plants, mountaintops barren from mining and dirty chemical sludge going into the waterways – and the fashion industry, often thought of as a "sophisticated and expensive business”, is one primary culprit.

Did you know that the clothing industry is actually the second largest polluter in the world?

Don’t be deceived by the low or discounted price tags – every cheap item of clothing purchased has a significant toll not just on the environment, but also on human health across the globe.

But it’s not just buying cheap clothes that are contributing to this problem – how you wash and clean them can also have a significant impact.

These are the six primary offenders that determine how damaging your clothes can be to you and the environment:

Click here to learn them

It’s clear that toxic clothing should NOT be in your closet.

Start making wise consumer decisions so you can sidestep their adverse effects – know which products to avoid, what items to get rid of and what to look for when buying safer, environment-friendly clothes.

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What Is a Dirt Shirt?

Dirt shirt

What Is a Dirt Shirt?

It is no secret that the clothing industry has an intricate link to the environment and the food supply. The clothes that people wear and wash every day are contributing to environmental pollution – imposing a serious threat to water systems and crop fields and ultimately ending up on our dinner plates.

This is how the idea of the Dirt Shirt came about – a sustainable, organically produced product that aims to raise awareness about the importance of clothing in agriculture.

Click here to learn more
Dirt shirt